Situated at 99 Morning Lane, close to the Burberry outlet in Hackney, the Hackney Shop is featuring the Modern African Inspired brand "GITAS PORTAL" until Sunday 27th May 2018. The shop is open everyday from 11 to 8pm with unique pieces to boast and a personal shopping experience.
Established in 2011, GITAS PORTAL embodies confidence and sophistication and caters to women from all walks of life. In keeping with its social responsibility promise, Gitas Portal garments are produced locally to ensure that the working conditions and quality can regularly be monitored.
Gitas Portal's boutique is currently based in Deptford Bridge. Known for its clever use of beautiful Ankara /African wax prints and vibrant colors, reflected in their tagline "Be Bold, Win, Wear Colour", Gitas Portal create pieces that transition well from casual day wear to event wear and has secured a clientele all over London and further afield.
By choosing Hackney as a location for their pop-up store, Mariatu, the brand owner, aimed to come a little closer to their East London customers and to give the brand more exposure. The response has been amazing, her designs and Summer dresses displayed in the shop window have attracted many residents passing by on foot or by car, such as a local dad of a 14 and 16 year old teenage girls who came in to search for sophisticated African attires with a view to encourage his two princesses to embrace their African culture.
In addition, Gitas Portal fans and brand ambassadors, such as Sarah Eckert, close to have practically purchased every single piece of Gitas Portal collections, have been coming in to support and purchase their new Summer pieces:
- The Lauren, in tropical colors, Green Ankara print ( a sell out last year) and a beautiful Red and Black vintage
- The Kelai, in Burgundy and Grey, Pink and Turquoise
- The Lady Seray in bold flower prints, Orange and Blue, earth tones and freedom print
Mariatu talks of these dresses as if they were her babies and she does admit to it jokingly.... "these dresses are named after the daughters I would have had...." - a bold statement as Mariatu is a mother of 5. Traditional names from Sierra Leone, her country of origin, inspire her too.
Summer dresses' prices range from £65 to £100 so you know what to do next .....get your unique piece from Gitas Portal before the sell out!!!
What's next for Gitas Portal?
Gitas Portal is always on the lookout for pop-up stores locations to meet new customers so feel free to get in touch if you have any suggestions!!!! Gitas Portal will also be travelling this Summer!! Another conquest of the US Market, after Atlanta, it will be New Orleans and New York...
I will be wearing myself their Summer Bomber in the next coming days..... Watch this space!!!
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